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Branson's Virgin Cruises orders first 3 ships for 'under US$2b'

It targets millennials that the magnate says haven't been reached by industry giants such as Carnival

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Mr Branson (right) cutting the tie of Vincenzo Petrone of Fincantieri, after remarking about participants dressed in suits and ties, during a news conference in Miami, where Mr Branson announced the ship order.

Miami

BILLIONAIRE Richard Branson brought in-flight massages to the airline industry and the promise of space travel to civilian tourists. Now, he wants to lure a younger generation of passengers to cruise ships.

Mr Branson's Virgin Cruises is ordering its first three ships,

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