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Branson's Virgin Cruises orders first 3 ships for 'under US$2b'

It targets millennials that the magnate says haven't been reached by industry giants such as Carnival

Mr Branson (right) cutting the tie of Vincenzo Petrone of Fincantieri, after remarking about participants dressed in suits and ties, during a news conference in Miami, where Mr Branson announced the ship order.


BILLIONAIRE Richard Branson brought in-flight massages to the airline industry and the promise of space travel to civilian tourists. Now, he wants to lure a younger generation of passengers to cruise ships.

Mr Branson's Virgin Cruises is ordering its first three ships,