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Ford's Lincoln line revives iconic Continental in attempt to reverse decline

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Lincoln will present a new Continental sedan at the New York International Auto Show this week as another new direction for a brand that's been seeking redemption for decades.

Dearborn, Michigan

FORD Motor Co's lagging Lincoln line, searching for a return to relevance, is dusting off the old Continental model name that had its heyday in the Mad Men era and was favoured by former US president John F Kennedy.

Lincoln will present a new Continental sedan at

sentifi.com

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