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NEWS ANALYSIS

Patching up Malaysia Airlines could be a long haul

Malaysian flag carrier is now barely relatable to its high-flying past on many levels: fleet size, routes, service quality, brand equity, financial standing, and reputation
Wednesday, March 9, 2016 - 05:50

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With the mystery of the vanished MH370 unsolved, the recovery plan of CEO Christoph Mueller (above) has yet to lift the clouds hanging over Malaysia Airlines Bhd.

BT_20160309_AGMASMNL4_2156228.jpg
With the mystery of the vanished MH370 unsolved, the recovery plan of CEO Christoph Mueller has yet to lift the clouds hanging over Malaysia Airlines Bhd.

Singapore

EIGHTEEN months after a save-the- business, lose-the-company plan was hatched to rescue Malaysia Airlines after two plane crashes threw it off-balance, no one besides its new boss appears ready to call it a mission soon-to-be-accomplished.

For one thing, Malaysia's flag

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