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NEWS ANALYSIS

SIA's transformation programme starting to bear fruit

Its various initiatives have enabled it to target different segments in a specific manner

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SIA is investing heavily in new cabins and next-generation aircraft, and has recently unveiled an US$850 million cabin overhaul for its A380s which will debut this December.

Singapore

WHEN Singapore Airlines (SIA) announced that it was embarking on a transformation programme in May, it had chalked up a surprise loss of S$138.3 million in Q4 FY16/17.

On Tuesday, its second-quarter report card looked very different. Net profit soared to S$189.9 million,

sentifi.com

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