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Toyota tries to create new kind of security

Carmaker is seeking buy-and-hold individuals who will invest in unusual new stock called Model AA shares

'We want investors to look at us with a warm attitude, compared with the current attitude of: "How much profit will Toyota make this year, or next year?" We really want them to change.' - Toyota president Akio Toyoda (above).


BILLIONAIRE investors like Dan Loeb may be heroes on Wall Street, but Toyota Motor Corp would prefer more people like Hisashi Nakanishi.

The 77-year-old Japanese retiree plans to invest in an unusual new stock from the carmaker that hedge funds are unlikely to touch. The