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Uber struggles to woo Germans spoiled by Mercedes E-Class taxis

Tuesday, December 2, 2014 - 05:50

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A September survey by weekly newspaper Die Zeit found that 73 per cent of Germans weren't interested in a service like Uber even if it was much cheaper.

Munich

UBER Technologies Inc is winning customers around the world by offering cheaper rides in fancier cars. That strategy isn't working in Germany, where the taxi fleet is ruled by Mercedes-Benz luxury sedans.

The Daimler AG upscale brand accounts for about 60 per cent of German

sentifi.com

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