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Robo-investing pits Vanguard against Fidelity in latest rivalry

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TEAM PLAYER: Fidelity is embracing the robo-product route via the 3,200 independent advisory firms for which it clears trades and holds about US$1.5 trillion in assets.

New York

BARRAGED by investment firms eager to manage their life savings, many Americans are making their choice - for nobody. They're shrugging off investment advisers altogether in the hunt for lower costs, Bloomberg Markets magazine reports in its July/August special Rivalry issue.

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