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Out of the box

A monthly surprise delivery to your doorstep - what's not to love? Debbie Yong looks at the recent resurgence and potential pitfalls of subscription retail services in Singapore, and highlights a few notable ones.
Saturday, August 16, 2014 - 06:00

IT SEEMS like a no-brainer. Man has needs (or wants). Man is lazy. Subscription retail programmes deliver those needs (and wants) to Man's doorstep on a regular basis - all at the click of a mouse. Man is happy. Pioneered by four-year-old American start-up Birchbox, subscription box services are