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Pinnacle of luxury

Bulgari CEO Jean-Christophe Babin wants to make his company the most desired luxury brand in the world, driven by extraordinary jewellery and watches. By Tay Suan Chiang

ONE is worn on the wrist to tell time, while the other is worn on other parts of the body as a decorative piece. But to Jean-Christophe Babin, there is little difference between a horological masterpiece and haute jewellery, save for the type of materials. "Both are luxury goods," says Mr Babin

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