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Suntory's spirited strategy

Canny planning has helped change the image of staid old whisky for a new generation. By Jaime Ee

THEY'RE smoky. Stuffy. Chaotic. Elbow room is a luxury, social niceties an afterthought and the food deliberately oversalted. But when spirits are high - in more ways than one - such things don't matter to a Japanese salary man whose sole intention is to pack his daytime persona as straight-