Black Friday: Shopping habits in South-east Asia


Shopping habits of
South-East Asia

Monumental discounts. Madcap crowds. Rampant shopping. It’s easy to forget Black Friday has its roots in perhaps the most significant holiday in the US – especially when you’re halfway around the world.

That hasn’t stopped the mega sales from reaching South-east Asian (SEA) shoppers. And thanks to online retailers, we don’t even have to face the mass hysteria at brick-and- mortar stores to indulge our shopaholic tendencies.

Google searches for “Black Friday” in SEA have surged over the past five years, particularly in Singapore, Malaysia and Vietnam. If you had ever wondered what residents in SEA shop for during the season, Google Trends has the answer.

Google searches for Black Friday in:

  • singapore
  • malaysia
  • indonesia
  • vietnam
  • phillipines
  • thailand
Click to view each country.
  • 2012
  • 2013
  • 2014
  • 2015
  • 2016

Find out which country’s shoppers your shopping habits are most like

in our interactive quiz below!

What do you usually shop for?

Select one or more categories below

  • electronics

  • beauty

  • fashion

  • furniture

  • software

  • gaming

  • sports

  • general retail

Your shopping habits are most like

By: Natalie Koh, Yu Kexin