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Nasdaq tries human touch to win IPOs

Virgin America Inc celebrating its initial public offering at the Nasdaq Market Site in New York. Company officials said Nasdaq made them feel comfortable.

New York

ONE morning in November, Jay Heller stood at his desk at the Nasdaq Stock Market monitoring thousands of orders to trade Virgin America Inc. A crowd including the airline's Chief Executive Officer, David Cush, looked on.

Mr Heller was overseeing the share auction on Virgin...

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