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Nasdaq tries human touch to win IPOs

Wed, Jan 07, 2015 - 5:50 AM

Virgin America Inc celebrating its initial public offering at the Nasdaq Market Site in New York. Company officials said Nasdaq made them feel comfortable.

PHOTO: REUTERS

New York

ONE morning in November, Jay Heller stood at his desk at the Nasdaq Stock Market monitoring thousands of orders to trade Virgin America Inc. A crowd including the airline's Chief Executive Officer, David Cush, looked on.

Mr Heller was overseeing the share auction on Virgin...

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