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OCBC pledges to be 'simply spot on' for customers

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OCBC Bank Group CEO Samuel Tsien (second from left) together with (from left) head of global commercial banking Linus Goh, chief operating officer Ching Wei Hong and head of group brand & communications Koh Ching Ching at an internal town hall on Oct 26 to reveal the Brand Promise tagline to staff.

Singapore

OCBC Bank launched its new Brand Promise campaign on Monday with the tagline, Simply Spot On.

Stressing that this is not a marketing campaign, OCBC said that it is the bank's pledge to customers that it will "make the effort to listen to them, truly understand them, and...

sentifi.com

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