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StanChart targets 'silver' dollar with a touch of Sinatra

Besides MyWay step-up accounts, it is also redesigning marketing material - and providing on-site reading glasses

“Banks need to be a lot more agile and iterative in our proposition and continue to speak to our clients ... or else, we're at risk of having pieces of our business taken away, which can happen.” - Judy Hsu, CEO of StanChart Singapore


READING glasses and sofas are some things that clients of Standard Chartered Singapore can expect at branches over time as the bank seeks out a larger share of the silver dollar with its latest retail offering, anchored by a step-up savings account only for those aged 55 and...

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