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Wells Fargo to launch new ad campaign

It is part of efforts to regain trust after sales scandal last year hit account openings

"Building Better Every Day", the slogan of the new Wells Fargo campaign, will run across broadcast and print ads, online and on the bank's mobile app, as well as on its internal channels, says Mr Sloan (above).

New York

WELLS Fargo & Co will launch a new multi-channel ad campaign, its chief executive said on Tuesday, in a further sign of the bank's efforts to regain trust after a sales scandal last year caused a sharp drop in account openings.

The advertising campaign, to begin in mid...

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