Channelling corporate culture

It is critical that the board and executive team set the tone for the rest of the organisation to follow.

VIRTUALLY every element of business activity is subject to being measured. Along with the obvious profit and loss and share price metrics, there are also ways of judging attitudes to diversity and corporate social responsibility.

Yet, one of the critical elements of a business - corporate culture - cannot be measured so easily. It is one of the first things that new employees need to learn, and it controls almost every element of the company's activities and operations.

But finance professionals have still to come up with an effective way of measuring corporate culture - which is worrying since one of the key mantras of the profession is that "you can't manage what you don't measure".

It might be...

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