Board alert for the Personal Data Protection Act

PARLIAMENT passed the Singapore Personal Data Protection Act (PDPA) in October 2012. This new law primes the consumer to be more aware of his rights over his personal data collected by companies, and how it can be used in any business-to-consumer relationship.

The first phase of the PDPA came into effect on Jan 2 this year with the Do-Not-Call Registry. Each company should already have in place a system to ensure that individuals who have listed themselves on the registry are not contacted for marketing activities through phone, SMS and fax unless explicit consent has been obtained from the individuals.

The remaining PDPA rules which govern t…