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Challenger enters luxury audio market with concept store in ION Orchard

It hopes to expand its retail footprint across Singapore and create new store experiences

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Mr Loo believes the 2,000 sq ft store, Musica Boutique, will start making meaningful contributions to the group's bottom line in about six months.

Singapore

FOR all the buzz that e-commerce gets, retail industry veteran Loo Leong Thye remains convinced that brick-and-mortar stores still make better business sense.

"Online is about convenience and price. If you don't sell cheap, people don't buy. If we do promotions, we do

sentifi.com

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