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Challenger enters luxury audio market with concept store in ION Orchard

It hopes to expand its retail footprint across Singapore and create new store experiences

Mr Loo believes the 2,000 sq ft store, Musica Boutique, will start making meaningful contributions to the group's bottom line in about six months.


FOR all the buzz that e-commerce gets, retail industry veteran Loo Leong Thye remains convinced that brick-and-mortar stores still make better business sense.

"Online is about convenience and price. If you don't sell cheap, people don't buy. If we do promotions, we do...

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