The Business Times

UK online grocery sales fall for first time: Kantar

Decline comes as more Britons choose to return to physical stores

Published Wed, Jul 21, 2021 · 05:50 AM

London

ONLINE grocery sales in the United Kingdom fell 2.6 per cent in the four weeks to July 11 year on year, the first ever fall, as Britons returned to physical stores, workplaces, and restaurants, market researcher Kantar said on Tuesday.

The number of people choosing to buy groceries online fell by 81,000 in the period compared with the same four weeks last year, with the value of digital baskets falling 8 per cent to an average of £80 pounds (S$149.4) per shop, it said.

The channel accounted for 13.3 per cent of the total UK grocery market, down from 13.4 per cent in Kantar's June report.

The researcher said overall grocery sales fell 5.1 per cent year-on-year over the 12 weeks to July 11, but rose 10.9 per cent compared with the same period in 2019 - before the Covid-19 pandemic started to disrupt trading.

It said shoppers spent £3 billion more on groceries than they did during the same period in 2019.

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Britons spent £1.2 billion on alcohol in the four weeks to July 11 as they gathered together to watch the Euro 2020 soccer tournament - a 24 per cent rise on the same period in 2019.

All of Britain's big four grocers - market leader Tesco, Sainsbury's, Asda and Morrisons, recorded sales declines versus last year.

Grocery prices fell 1.5 per cent over the 12-week period, Kantar said, with prices rising fastest in markets such as savoury snacks and cat food while falling in fresh bacon and vegetables. REUTERS

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