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F1 Recreation: the right fit for growth

Focusing on productivity has helped e-commerce brand FitLion.com grow sustainably

Published Thu, Sep 3, 2015 · 09:50 PM
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Singapore

FAILURE is the mother of success, says a Chinese saying. For Tan Tse Yong, director of F1 Recreation Fitness Management, that statement could not be more true.

The 35-year-old, who co-founded the company behind the brand name FitLion.com, an online retailer of fitness supplements, found his true calling as an entrepreneur only after failing to enter university.

"I'm an accidental entrepreneur, it was only failure that helped me," Mr Tan said in an interview last week at the company's 12,000 square foot warehouse in Changi.

In FitLion's five years of operation, the company has grown from having under five orders daily into a business that av…

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