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Holistic wellness pumped for growth

With gyms and yoga studios in Singapore and Hong Kong, Pure Fitness is increasing its presence in Shanghai, Taipei and New York.

Pure's new gym in Ocean Financial Centre. Country director Vikram Natarajan says he's fairly certain there will always be demand for high-end fitness membership, particularly from millennials and working executives.

Mr Natarajan says the penetration rate for gym memberships in Singapore and Hong Kong is about 3 to 4 per cent, compared to about 20 per cent in the US.

IT is lunch hour on a Tuesday afternoon, and one of the newest mega-gyms in the heart of Singapore's Central Business District is bustling with activity.

In one area where there's athletic turf, a personal trainer is putting a client through the paces using kettle balls and Bulgarian Bags...

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