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Holistic wellness pumped for growth

With gyms and yoga studios in Singapore and Hong Kong, Pure Fitness is increasing its presence in Shanghai, Taipei and New York.

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Pure's new gym in Ocean Financial Centre. Country director Vikram Natarajan says he's fairly certain there will always be demand for high-end fitness membership, particularly from millennials and working executives.

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Mr Natarajan says the penetration rate for gym memberships in Singapore and Hong Kong is about 3 to 4 per cent, compared to about 20 per cent in the US.

IT is lunch hour on a Tuesday afternoon, and one of the newest mega-gyms in the heart of Singapore's Central Business District is bustling with activity.

In one area where there's athletic turf, a personal trainer is putting a client through the paces using kettle balls and Bulgarian Bags

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