Jumbo's appetite for Asia sets stage for future growth

JUMBO, it seems, is ready to kick its overseas expansion into high gear in the next few years.

While its first shot in 1995 at cracking an overseas market with an outlet in Indonesia failed, its second more calculated attempt nearly 20 years later in China proved more successful.

And now, the restaurant chain has sets its sights on aggressively ramping up regional expansion in the coming four to five years.

Having built a presence in key cities such as Beijing and Shanghai, it is considering Shenzhen and Xi'an as potential locations for new Jumbo Seafood outlets, while it plans to grow in other Chinese cities via joint ventures and/or franchises. It also …