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New CEO cooking up a fresh strategy at struggling LifeBrandz

Hiroyuki Saito is confident he can put group back in the black by the middle of next year

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Mr Saito has reinvented LifeBrandz as an investment holding company that last year paid S$850,000 for Japanese travel firm e-Holidays.

Singapore

HOW and why does a Japanese teacher-turned-business consultant, living in Singapore for just over half a decade, decide to take over a loss-making group best known for a string of failed Clarke Quay nightspots?

It may sound like a tall order. But Hiroyuki Saito, newly-...

sentifi.com

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