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New CEO cooking up a fresh strategy at struggling LifeBrandz

Hiroyuki Saito is confident he can put group back in the black by the middle of next year

Mr Saito has reinvented LifeBrandz as an investment holding company that last year paid S$850,000 for Japanese travel firm e-Holidays.


HOW and why does a Japanese teacher-turned-business consultant, living in Singapore for just over half a decade, decide to take over a loss-making group best known for a string of failed Clarke Quay nightspots?

It may sound like a tall order. But Hiroyuki Saito, newly-...