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New freedom for SingTel customers

Telco offers bespoke mobile plans that users can adjust regularly

Mix and match: Easy Mobile lets users tweak the amount of data, voice and SMS services they are entitled to every month under a set plan

SINGTEL has offered a way for its customers to customise their mobile plans regularly - a move that analysts see as a means to keep its fair-weather customers.

This offering, which has just made its presence in Asia, is already available in the West.

SingTel's offering, known as...