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THE BROAD VIEW

Personal branding of corporate honchos - law of diminishing returns?

As long as the gains are mutual, the relationship between a CEO and his company sustains itself. At a certain point, often discovered only in hindsight, the correlation turns negative.

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Considered audacious, clever, culturally adept and a turnaround expert, Mr Ghosn had no peer in the industry with more achievements. His ouster last month was a shock to many.

CARLOS Ghosn was the darling of the auto industry for over a decade. He could not put a foot wrong. He was also the cynosure of the financial press. Considered audacious, clever, culturally adept and a turnaround expert, Mr Ghosn had no peer in the industry with more achievements. When he was

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