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Serial System taps China demand for king of fruits

Group buying 27.5% stake in Malaysian durian company as it bets on higher demand for the fruit in China

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Mr Goh says he expects very strong demand for durians in China following the visit by Prime Minister Najib to that country.

Singapore

DURIANS are in season and, it seems, for Serial System too. The electronics component distributor is entering into a joint venture (JV) to invest in a Malaysian durian company.

The firm is betting on higher demand for durians in China following a gift of 43 durians from

sentifi.com

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