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SIA targets smaller firms with HighFlyer programme

The new loyalty framework which lets corporates earn points aims to bridge gap in corporate rewards segment

For the HighFlyer programme, companies must be registered in their countries of origin to qualify.


SINGAPORE Airlines (SIA) has introduced a new rewards programme aimed at smaller companies that it says bridges a gap for them in the corporate rewards segment, with points accrued from travel spending giving an approximate 5 per cent discount on...