SPH launches SPH Content Lab
MEDIA group Singapore Press Holdings (SPH) has launched what it called a "one-stop shop for content marketing", it said in a press release on Wednesday.
It said the SPH Content Lab is helmed by award-winning print and digital journalists and has developed content marketing solutions for organisations such as Canon, Cathay Pacific, Citibank, ExxonMobil, Health Promotion Board, G2000 and MCC Singapore.
It added that the unit will work with the group's newsrooms, including The Straits Times, The Business Times, The New Paper and SPH's Chinese, Malay and Tamil newspapers, along with SPH Radio.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Companies & Markets
Hotel Properties prices 5-year notes at 5.1%
Apple to hold launch event on May 7, with new iPads expected
OUE Reit obtains S$600 million unsecured sustainability-linked loan
US: Wall St opens higher as more earnings roll in
GE Aerospace raises earnings goal on strong engine sales
BRC Asia to buy 19.9% of steel reinforcement company for S$16 million