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New Ford CEO sets sights on reviving the fortunes of Lincoln

He may spend US$5b to revamp its product portfolio and reposition it as a true competitor to global luxury leaders

Published Mon, Oct 27, 2014 · 09:50 PM
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Detroit

FORD Motor Co's new chief executive, Mark Fields, is giving the carmaker's long-moribund Lincoln brand what his predecessor Alan Mulally never could: a little love and a lot of cash.

Lincoln, a storied Detroit brand which Ford has owned since 1922, has been in a swoon for the past two decades, leaving dealers and customers wondering if Ford management had left the brand for dead.

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