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BT EXCLUSIVE

10 years on, TWG sips on global ambitions

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Under Mr Bouqdib and Mr Sim, TWG Tea made improvements such as rebuilding its back-end operations and creating a scalable business model that could be expanded quickly overseas.

Singapore

FROM the day TWG Tea was founded in 2008, it had ambitions of making it as a global brand.

In just 10 years, the Singaporean company has done exactly that, establishing itself as an Asian luxury tea brand distributing fine tea leaves from every tea-producing country to

sentifi.com

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