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BT EXCLUSIVE
10 years on, TWG sips on global ambitions
Under Mr Bouqdib and Mr Sim, TWG Tea made improvements such as rebuilding its back-end operations and creating a scalable business model that could be expanded quickly overseas.
BT PHOTO: DESMOND FOO
Singapore
FROM the day TWG Tea was founded in 2008, it had ambitions of making it as a global brand.
In just 10 years, the Singaporean company has done exactly that, establishing itself as an Asian luxury tea brand distributing fine tea leaves from every tea-producing country to...
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