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Ad agencies in US adopt risky creative strategy with faith-based commercials

Some ads are viewed millions of times, but those perceived as blasphemous can face a fierce reaction

New York

LIKE a polite guest at a dinner party, the advertising industry typically avoids bringing up religion. But there are some advertisers - including Ram Trucks and the smartphone accessories company Mophie - that have made God or prayer a part of their campaigns, albeit very...

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