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Bell Pottinger collapses as questionable tactics in S Africa come to light

Industry voices concern over companies who engage in 'reputation laundering'

An office building housing the London headquarters of PR company Bell Pottinger. In the fraught world of image makeovers, Bell Pottinger stood out for venturing where others feared to go.

New York

WHEN South African track star Oscar Pistorius stood trial for the brutal killing of his girlfriend, he hired Bell Pottinger, an aggressive British public relations firm, to try to smooth his tattered reputation. President Bashar Assad of Syria and his wife turned to the firm for...