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Can the US$42,000 coat survive in LVMH?

Mr Loro Piana says "quality will save our company. This has to be the real mission." And LVMH has respected those values so far.


THIS is how luxury is made: At the foot of the Italian Alps, rows of machines sift, comb and twist wool from cashmere goats, Merino sheep and Andean vicuna. In one aisle, a worker in a green polo and khaki pants reattaches some fibres so they can be spun into yarn and become capes...

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