Consumer giants court Muslims with halal face creams, shampoos
They expect demand to increase as the Muslim middle class grows
Mon, Sep 05, 2016 - 5:50 AM
Halal cosmetics are estimated to make up 11 per cent of a global halal market worth more than US$1 trillion in 2015, according to Deloitte Tohmatsu Consulting. Market research firm TechNavio sees halal personal care products' sales growing 14 per cent per year until 2019, outpacing the broader market.
SOME of the world's biggest consumer groups are making halal face creams and shampoos for Indonesia ahead of a new labelling law, part of a broader push to cater to growing Muslim populations as sales in many Western markets slow.