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Good old brews take a back seat to next hot beer

The biggest challenge for these legacy brands is to stay relevant in a beer universe that thrives on hype

Some beer geeks even use apps such as Untappd to log and review every beer they taste, hunting down and "ticking" the rarest brews as if they were monsters in Pokémon Go.


BEER drinkers are fickle. Put us in a bar in front of dozens of taps - IPAs (India pale ales), goses, saisons, blond ales, stouts, beers from all over the world - and our eyes instantly gravitate to what we've never had before. We will ask the bartender, "What's new?" instead...

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