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How Pantone is still turning colour into money

It's a simple model, and business has never been better. While Pantone does not detail its financials, its spokeswoman said the company grew more in 2014 than it has in any of its 53 years of mixing ink.

New York

SOME 210 new colours came into the world last week. Ballet Slipper, Spice Route, Jurassic Gold, and Sea Turtle, among others. These shades always existed in nature, but now they are official - dramatic names and all. One can buy them from Pantone, a small company in Carlstadt,...

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