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In China, retailers cash in on 'she' economy for Women's Day

The women-targeted market or 'she' economy is expected to account for US$700 billion by 2019

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International Women's Day promotional advertisements at a supermarket (above) and by Tmall, Alibaba's e-commerce platform, at a subway station in Beijing,

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International Women's Day promotional advertisements at a supermarket and by Tmall, Alibaba's e-commerce platform, at a subway station in Beijing (above),

Beijing

CHINESE retailers are cashing in on International Women's Day, offering coupons and discounts on sportswear, cosmetics and healthcare to get women to spend more, dubbing the day "Queens' Day" and "Goddesses' Day".

Across the globe, women are hosting workshops, protests and

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