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In Marlboro country, a big-money race for the new smoke

Philip Morris is rushing in its search for the magic bullet: cigarette substitutes that will sell but won't kill

New York

YOU want a trip to Philip Morris International to feel like a visit to Marlboro Country. But the company's Swiss research centre, aka the Cube, just won't play along.

Perched above crystalline Lake Neuchatel, south-west of Zurich, the glass hexahedron holds secrets to a...