In quest for growth, German toymakers keep it real
Mon, Feb 05, 2018 - 5:50 AM
Toymakers have to compete not just with each other, but also for the attention of children glued to tablets and smartphones. Hence, they are now pinning their hopes for growth on traditional, real-world toys with a bit of help from movie tie-ins.
IN AN industry upended by the changing play habits of tech-savvy kids, German toymakers are pinning their hopes for growth on traditional, real-world toys - with a little help from the big screen.
At the world's biggest toy fair in Nuremberg last week, it was a...