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In quest for growth, German toymakers keep it real
Published Sun, Feb 4, 2018 · 09:50 PM
Nuremberg, Germany
IN AN industry upended by the changing play habits of tech-savvy kids, German toymakers are pinning their hopes for growth on traditional, real-world toys - with a little help from the big screen.
At the world's biggest toy fair in Nuremberg last week, it was a large panel showing a bearded Playmobil figure peeking from behind a curtain that perhaps best exemplified an industry in flux.
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