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Lego lays building blocks for Asian dominance

Analysts say that Lego plays better with consumers because it has some educational value.


LEGO is making global domination look like child's play, as the world's biggest toymaker puts the building blocks in place to lead rivals in Asia and buck an industry-wide revenue dip.

The Danish toys juggernaut overtook Mattel in the first half of the year. That was

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