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McDonald's enlists orcs and elves in China

Firm turns to World of Warcraft as it tries to recover from food scandal

Shanghai

MCDONALD'S Corp is enlisting the orcs and elves of the World of Warcraft in its fight to win over Chinese consumers scared away by food safety scandals.

To entice younger customers, McDonald's designed Warcraft- themed outlets and gave away virtual items such as magic

sentifi.com

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