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Michael Kors wants you to feel like you met Michael Kors

Firm is revamping stores and training sales associates to deliver personalised style ideas from namesake designer
Fri, Nov 03, 2017 - 5:50 AM

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Above: Designer Michael Kors and singer Sara Bareilles acknowledging guests during the Michael Kors Spring/Summer 2018 collection at New York Fashion Week in the Manhattan borough of New York City on Sept 13.
PHOTO: REUTERS

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Above: Model Kendall Jenner presenting creations from the Michael Kors Spring/Summer 2018 collection.
PHOTO: REUTERS

New York

MICHAEL Kors Holdings Ltd's turnaround plan hinges on making its customers feel like they're being personally dressed by its namesake designer - even if they aren't.

The company is revamping stores and training sales associates to deliver personalised style ideas that are...

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