You are here

Netflix suffers from lack of identity against TV's big boys

While HBO, Hulu and Amazon have critically acclaimed shows, Netflix has yet to find its sense of artistic identity

BT_20170824_NSNETFLIX24_3051790.jpg
A boy playing near a mural of Netflix's series Orange Is the New Black. Instead of a unifying sense of brand, Netflix thrives on its rogue image - the thief in the night with a talent for getting the goods - and ending up getting more quality than quantity.

Washington

NETFLIX is well on its way to having it all. In its quest to replace the old means of watching TV and going to the movies, the streaming behemoth with 100 million (and counting) worldwide subscribers seeks to offer at least one of every sort of show a viewer might like, pushing...

sentifi.com

Market voices on: