You are here

Nike's rivals play catch-up in marathon shoe wars

nz_nike_090546.jpg
When Eliud Kipchoge made history by beating the two-hour mark for the marathon, the Kenyan was wearing a pair of controversial Nike running shoes that has sent rival companies scrambling to play catch-up in a business worth billions of dollars.

[PARIS] When Eliud Kipchoge made history by beating the two-hour mark for the marathon, the Kenyan was wearing a pair of controversial Nike running shoes that has sent rival companies scrambling to play catch-up in a business worth billions of dollars.

The likes of Adidas, Asics, Brooks,...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes