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Organic Doritos offers Frito-Lay a healthier way

One of the most daunting challenges is changing Frito-Lay's reputation. That's why Frito-Lay introduced the Simply name.


AMAZON.COM'S acquisition of Whole Foods is coming at just the right time for Frito-Lay, the snack giant known for Doritos, Ruffles and Funyuns.

The PepsiCo division has versions of 11 core chip brands without artificial ingredients - including Lay's, Tostitos and Cheetos...

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