Outbreak may disrupt iPhone plans
Bengaluru
APPLE Inc's plan to ramp up iPhone production by 10 per cent in the first half of this year may hit a roadblock as the coronavirus outbreak spreads across China, the Nikkei Asian Review reported on Tuesday.
The company has asked its suppliers, many of whom have manufacturing centres in China, to make up to 80 million iPhones in the first half of 2020, the Nikkei reported, citing sources. Apple has booked orders for up to 65 million of its older iPhones and up to 15 million units of a new cut-price model that it plans to unveil in March, according to the report.
However, the mass production which is due to start in the third week of February might be delayed due to the virus outbreak, the Nikkei reported.
Apple, which raked in more than US$142 billion in iPhone sales in fiscal 2019, has introduced lower priced smartphone variants to woo budget conscious shoppers and check declining sales of its biggest product category.
Last October, Nikkei reported that Apple asked its suppliers to increase production of iPhone 11 models by up to 8 million units, or about 10 per cent, hinting that demand for the recently launched versions of its flagship phone was picking up.
The iPhone maker is set to report its first-quarter earnings after markets close on Tuesday. REUTERS
READ MORE:
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
Swiss watch exports plunge as China and Hong Kong demand dries up
Cutting the cord?: Events leading up to Cordlife’s MOH suspension and arrests of its directors, ex-group CEO
Billionaires selling cheap stuff get richer from inflation pain
Amazon to push cashierless shopping tech into more third-party stores, while backing off itself
Japan’s Uniqlo opens Rome store as part of European expansion
Abbott beats quarterly profit estimates on strong medical device sales