Ralph Lauren follows Ford's roadmap to turn itself around
It is facing growing competition, changing consumer tastes, slumping sales and profits
Sat, Jul 09, 2016 - 5:50 AM
ALL AMERICAN: Ralph Lauren's designs and marketing captured a singularly American faith in upward mobility and assimilation, making an upper-class aura accessible to everyone.
WHEN Ralph Lauren Corp recently unveiled a turnaround plan, calling it "The Way Forward", it unwittingly invoked another all-American icon fallen on hard times: Ford Motor, whose "Way Forward" plan in 2006 saved the carmaker from bankruptcy.