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Remaking fashion's business model in NY

One brand "doesn't need to be a breakaway success to make the whole thing work", says Pritzker (right, with Traina, left). "Not everyone wants to open 25 stores in five years."

New York

ON the second floor of a classic cast-iron building in SoHo, just above the madding crowd, there is an airy loft, all cool cream tones and Pierre Paulin chairs, oversize art books, and Henri Cartier-Bresson prints.

And along one wall is a rail of discreet white and black,...

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