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Shapewear maker Spanx tries to loosen up its image

New York

SPANX, the flab-obscuring, body-sculp-ting line of bras and bodysuits, helped a generation of women squeeze into ever-tinier dresses.

Now it's struggling with its own image problem.

"Compression is just so 15 years ago," said Jacqui Stafford, a fashion editor and...

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