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Shiseido goes on hiring drive, upgrades regional R&D and training hub

Cosmetics group aims to woo shoppers beyond east Asia from its regional HQ in Singapore

Annabeth Leow

Annabeth Leow

Published Tue, Jan 15, 2019 · 09:50 PM
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Singapore

SHISEIDO is ramping up its hiring and investment in Singapore, as it expands its regional base in a bid to woo shoppers outside east Asia.

The Tokyo-listed cosmetics group, which set up its Asia-Pacific headquarters here in 2016, upgraded its regional hub in Cecil Street on Tuesday.

The four-storey suite now houses an innovation centre, tasked with consumer research to develop products for the region, and a beauty business and management-skills facility that could train up to 2,000 peopl…

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